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Instagram
Updated for 2026

Instagram Video Length & Duration Limits in 2026

Complete guide to Instagram video duration limits for Reels, Stories, feed posts, and Live. Learn the recommended lengths to maximize engagement.

Max Length15 min (Reels)
Best Length15-30 seconds
Max File Size4GB

All Instagram Video Length Specs

All Instagram Video Length Specs
FormatMin LengthMax LengthRecommendedResolutionMax File Size
Short-Form
ReelsRecommended
1s15 min15-30s1080 × 1920px4GB
Standard Video
Feed Video
3s60 min30s-3min1080 × 1080px4GB
Stories
Story
1s60s7-15s1080 × 1920px250MB
Live Streaming
Live
1s4 hours15-60min1080 × 1920pxN/A
Ads
Story Ad
1s120s5-15s1080 × 1920px250MB
Instagram

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Plan and schedule your Instagram video content at the perfect time to maximize views.

Instagram Video Length Tips

Keep Reels between 15-30 seconds

Instagram Reels can be up to 15 minutes long, but the algorithm favors short, rewatchable content. Reels in the 15-30 second range get the highest completion rates and shares.

Stories are capped at 60 seconds per clip

Each Instagram Story segment lasts up to 60 seconds. Longer recordings are automatically split into multiple segments, so plan your pacing around these natural breakpoints.

Feed videos support up to 60 minutes

Standard feed videos can be up to 60 minutes long. However, only the first 60 seconds show in the feed preview, so front-load your most compelling content.

Upload in 9:16 for Reels and Stories

Both Reels and Stories display at 1080 x 1920px (9:16 vertical). Uploading in this format avoids cropping and ensures your video fills the full screen.

Stay under 4GB for file uploads

Instagram allows video files up to 4GB, but smaller files upload faster and process more reliably. Aim for under 1GB when possible by using H.264 compression at 1080p.

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