Pinterest Character Limits in 2026
Complete guide to Pinterest character limits for pin titles, descriptions, board names, and profiles. Optimize your pin copy within the 100-character title and 500-character description limits.
All Pinterest Character & Post Limits
| Field | Limit | Unit | Notes |
|---|---|---|---|
| Posts & Captions | |||
Pin TitlePrimary | 100 | characters | — |
Pin Description | 500 | characters | — |
Hashtags per Pin | 20 | items | 2-5 recommended |
| Profile & Bio | |||
Profile Bio | 160 | characters | — |
Username | 15 | characters | — |
Display Name | 30 | characters | — |
| Comments & Replies | |||
Comment | 500 | characters | — |
| Other | |||
Board Name | 50 | characters | — |
Board Description | 500 | characters | — |
Pinterest Character Limit Tips
Pin titles cap at 100 characters
Pinterest pin titles have a 100-character limit, but only the first 30-40 characters show in the feed grid. Place your primary keyword and most descriptive language at the very beginning.
Descriptions drive search traffic
Pin descriptions allow up to 500 characters and are heavily used by Pinterest's search algorithm. Write natural, keyword-rich descriptions rather than stuffing keywords in a list format.
Board names should be searchable
Pinterest board names are limited to 50 characters. Use descriptive, search-friendly names like "Easy Weeknight Dinner Recipes" instead of vague titles like "Food Ideas."
Board descriptions are hidden but valuable
Board descriptions allow up to 500 characters and are indexed by Pinterest's search engine even though they are not prominently displayed. Fill these out with relevant keywords for every board.
Alt text improves accessibility and SEO
Pinterest image alt text allows up to 500 characters. Use it to describe the pin image in detail. Pinterest uses alt text for visual search matching and accessibility features.
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