What is the hashtag limit on Pinterest?

Pinterest allows a maximum of 20 hashtags per pin description. Using more than 20 may cause the extra tags to be ignored. The recommended range is 2-5 highly relevant hashtags that describe your pin's content accurately.

Do hashtags still matter on Pinterest?

Hashtags on Pinterest play a smaller role than on platforms like Instagram. Pinterest's search algorithm relies more heavily on keywords in your pin title, description, and board name. Hashtags provide an additional signal but are not the primary discovery mechanism.

Should I use hashtags or keywords on Pinterest?

Use both, but prioritize keywords. Write a naturally keyword-rich pin description and title first, then add 2-5 hashtags at the end. Pinterest's visual search and text-based search engine gives more weight to natural language keywords than to hashtags alone.

Where do Pinterest hashtag clicks lead?

When a user clicks a hashtag on Pinterest, they are taken to a feed of the most recent pins using that hashtag. This feed is sorted chronologically, which means freshly published pins appear first. This gives new pins a brief window of visibility through hashtag feeds.

Can I add hashtags to Pinterest board descriptions?

You can technically add hashtags to board descriptions, but they do not function as clickable or searchable tags in that context. Hashtags are only active and useful in individual pin descriptions. For boards, focus on keyword-rich titles and descriptions instead.

Updated for 2026

Pinterest Hashtag Limits & Strategy in 2026

Pinterest allows up to 20 hashtags per pin description. Learn how Pinterest hashtags work, how many to use, and the best practices for pin discoverability.

Max Hashtags20 per pin

Recommended2-5

Char Limit500 chars

All Pinterest Hashtag Rules & Limits

All Pinterest Hashtag Rules & Limits
Rule	Value	Details
Limits
Maximum HashtagsKey	20	Pinterest allows up to 20 hashtags per pin
Best Practices
Recommended Count	2-5	2-5 relevant hashtags perform best on Pinterest pins
Specificity	Be specific	Use specific hashtags (#VeganDinnerRecipes) over broad ones (#food)
Format & Placement
Description Placement	End of description	Add hashtags at the end of pin descriptions, not as standalone content
Platform Behavior
Search vs Feed	Keyword-driven	Pinterest SEO is more keyword-driven than hashtag-driven; descriptions matter more

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Plan and schedule your Pinterest content with the right hashtags at the best time.

Pinterest Hashtag Tips

Use 2-5 descriptive hashtags

Pinterest allows up to 20 hashtags per pin but recommends keeping it focused. Using 2-5 specific, descriptive hashtags helps the algorithm categorize your pin without cluttering the description.

Pinterest hashtags work like keywords

Unlike other platforms, Pinterest hashtags function more as search keywords than community tags. Treat them like SEO terms and choose phrases that people would actually type into Pinterest search.

Place hashtags at the end of pin descriptions

Write a compelling, keyword-rich pin description first, then add hashtags at the end. The description itself carries more SEO weight on Pinterest than the hashtags do.

Use specific over broad hashtags

A tag like #EasyChickenDinnerRecipes will connect you with a more targeted audience than #Food. Pinterest's search engine rewards specificity, so choose tags that closely match what your pin contains.

Seasonal hashtags perform well

Pinterest users plan ahead for seasons and holidays. Adding seasonal hashtags like #FallHomeDecor or #SummerPartyIdeas 30-45 days before the relevant season helps your pins gain traction when search volume peaks.

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Pinterest Hashtag Limits & Strategy in 2026self.__wrap_n!=1&&self.__wrap_b("«R1jb55»",1)

All Pinterest Hashtag Rules & Limits

Schedule Pinterest Posts with OmniSocials

Pinterest Hashtag Tips

Use 2-5 descriptive hashtags

Pinterest hashtags work like keywords

Place hashtags at the end of pin descriptions

Use specific over broad hashtags

Seasonal hashtags perform well

Start scheduling today

Everything you need to start:

Frequently Asked Questions

What is the hashtag limit on Pinterest?

Do hashtags still matter on Pinterest?

Should I use hashtags or keywords on Pinterest?

Where do Pinterest hashtag clicks lead?

Can I add hashtags to Pinterest board descriptions?

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Pinterest Hashtag Limits & Strategy in 2026