Creating a Post
Last updated: 2026-01-11
Creating a Post
Create one post and share it across all your social media platforms at once.
Quick Start
- Click Create Post in the sidebar
- Write your content
- Add images or videos
- Choose which platforms to post to
- Click Publish or Schedule
Types of Content
Regular Posts work on almost everything:
- Facebook, Instagram, LinkedIn, TikTok, Pinterest, Bluesky, Threads, Mastodon, Google Business
Stories work on:
- Facebook and Instagram only
Reels/Shorts work on:
- Instagram, TikTok, and YouTube
Select your content type first, and we'll show you which platforms you can use.
Writing Your Post
The main editor is where you write content that goes to all platforms. Keep it engaging:
- Start with something that grabs attention
- Keep it concise but interesting
- Add a clear call-to-action ("Link in bio!", "What do you think?")
- Use relevant hashtags
Adding Photos and Videos
Click the media area to:
- Upload from your computer
- Pick from your Media Library
- Drag and drop files directly
Quick tips for media:
- Instagram loves square (1:1) or portrait (4:5) images
- Stories and Reels need vertical video (9:16)
- LinkedIn works best with horizontal images
Choosing Platforms
At the top, you'll see all your connected platforms. Just toggle each one on or off.
Only platforms that support your content type will be available. For example, if you're creating a Story, you'll only see Instagram and Facebook.
Customizing for Each Platform
Want different text for different platforms? You can!
Click on any platform tab to customize:
- Different captions
- Platform-specific hashtags
- Adjusted content length
The main editor is your "default" - customize from there for each platform.
Publishing Options
Publish Now Hit the button and your post goes live immediately on all selected platforms.
Schedule for Later
- Click Schedule
- Pick your date and time
- Choose your timezone
- Done! It'll post automatically.
Save as Draft Not ready yet? Save it as a draft and come back later. Find your drafts in the Posts page or Calendar.
After You Post
Your posts will show one of these statuses:
- Draft - Saved but not posted yet
- Scheduled - Waiting to go live at your chosen time
- Published - Successfully posted
- Failed - Something went wrong (check the error message)
Pro Tips
- Preview first - Check how your post will look on each platform
- Mind the limits - LinkedIn allows 3,000 characters, Twitter only 280
- Right size matters - Use the recommended image sizes for best results
- Post at the right time - Schedule for when your audience is most active
- Customize per platform - What works on LinkedIn might not work on TikTok
