Creating Reels
Last updated: 2026-01-11
Creating Reels
Learn how to create and schedule Reels for Instagram, TikTok, and YouTube Shorts.
What are Reels?
Reels are short-form vertical videos designed for maximum engagement. They appear in dedicated feeds and have high discovery potential through platform algorithms.
Supported Platforms
Reels can be published to:
- Instagram Reels
- TikTok
- YouTube Shorts
Creating a Reel
1. Select Reel Type
When creating new content, select Reel as your post type. This filters to only show platforms that support short-form video.
2. Upload Your Video
Video Requirements by Platform:
Instagram Reels
- Up to 90 seconds long
- 9:16 vertical aspect ratio
- 1080 x 1920 resolution
TikTok
- Up to 10 minutes long
- 9:16 vertical aspect ratio
- 1080 x 1920 resolution
YouTube Shorts
- Up to 60 seconds long
- 9:16 vertical aspect ratio
- 1080 x 1920 resolution
Supported Formats: MP4, MOV
Tips for upload:
- Pre-edit your video in your preferred video editor
- Ensure the video is vertical (9:16)
- Keep file sizes reasonable for faster uploads
- Include audio/music if desired (check licensing)
3. Write Your Caption
Add a compelling caption that:
- Hooks viewers in the first line
- Includes relevant hashtags
- Has a call-to-action
- Stays within platform character limits
4. Customize Per Platform
Each platform has different audiences and norms. Use the platform customization feature to:
- Adjust hashtags for each platform
- Modify caption tone (TikTok is more casual, LinkedIn more professional)
- Add platform-specific mentions
5. Select Platforms
Toggle which platforms should receive your Reel:
- Instagram (if connected)
- TikTok (if connected)
- YouTube (if connected)
6. Publish or Schedule
- Publish Now: Post immediately to all selected platforms
- Schedule: Choose a specific date and time
Reel Best Practices
Content Tips
- Hook viewers fast: Capture attention in the first 1-3 seconds
- Keep it dynamic: Use cuts, transitions, and movement
- Add captions: Many viewers watch without sound
- Trending audio: Using popular sounds can boost discovery
- End with a CTA: Ask viewers to like, follow, or comment
Technical Tips
- Vertical only: Always shoot and edit in 9:16
- Good lighting: Natural or ring light works best
- Stable footage: Use a tripod or stabilization
- Clear audio: If speaking, ensure audio is crisp
Scheduling Tips
- Peak times: Post when your audience is most active
- Consistency: Regular posting helps algorithm performance
- Cross-platform timing: Consider different peak times per platform
Reels vs. Stories vs. Posts
Posts
- Lifespan: Permanent
- Format: Image or Video
- Discovery: Feed and Search
- Best for: Polished content
Stories
- Lifespan: 24 hours
- Format: Vertical
- Discovery: Followers
- Best for: Quick updates
Reels
- Lifespan: Permanent
- Format: Vertical Video
- Discovery: Explore and For You feeds
- Best for: Viral potential
Limitations
- Advanced editing features (effects, filters, music from platform libraries) require using the native apps
- Some platforms may have additional review processes for scheduled Reels
- Cover image selection may be limited compared to native apps
