Last updated: 2026-01-11
Connect your Instagram account to schedule posts, reply to DMs, and track your performance.
Before You Start
You'll need:
- An Instagram Business or Creator account (personal accounts won't work)
- A Facebook Page linked to your Instagram
- Admin access to that Facebook Page
Don't have a Business account? You can switch in Instagram Settings > Account > Switch to Professional Account.
Connecting Instagram
- Go to Settings > Workspace (or use the onboarding flow)
- Click Connect Instagram
- Sign in to Facebook
- Select the Facebook Page linked to your Instagram
- Allow the permissions
- Done! Your Instagram is now connected.
What You Can Do
Posting
- Feed posts (photos and carousels)
- Stories
- Reels
- Schedule everything in advance
Engagement
- Reply to DMs in your inbox
- Respond to comments
- See who mentioned you
- Track story mentions
Analytics
- See how your posts perform
- Track follower growth
- Monitor engagement rates
Photo & Video Specs
Feed Posts
- Best formats: JPG or PNG
- Square (1:1), Portrait (4:5), or Landscape (1.91:1)
- Up to 10 images in a carousel
- Captions up to 2,200 characters
- Up to 30 hashtags
Stories
- Vertical format (9:16)
- Videos up to 60 seconds
Reels
- Vertical format (9:16)
- Up to 90 seconds
- MP4 or MOV files
Troubleshooting
Can't connect?
- Make sure Instagram is a Business or Creator account
- Check it's linked to a Facebook Page
- Verify you have admin access to the Facebook Page
- Try disconnecting and reconnecting
Posts failing?
- Check your image/video meets the specs above
- Look for any content policy warnings
- Make sure your account is still connected
DMs not showing in inbox?
- Did you grant messaging permissions during setup?
- Check your Instagram privacy settings
- Try reconnecting the account
