LinkedIn

Connect your LinkedIn profile or Company Page to share professional content and grow your network.

Before You Start

You'll need:

• A LinkedIn account
• For Company Pages: Admin access to the page

Connecting LinkedIn

1. Go to Settings > Workspace (or use onboarding)
2. Click Connect LinkedIn
3. Sign in to LinkedIn
4. Grant the permissions
5. Choose between your personal profile or a Company Page

What You Can Do

Posting

• Text posts
• Image posts
• Video posts
• Document posts (like PDFs)
• Schedule everything in advance

Analytics

• Post impressions
• Engagement rates
• Follower demographics

Note: LinkedIn Articles can't be posted through the API - you'll need to write those directly on LinkedIn.

Post Specs

Text

• Up to 3,000 characters

Images

• Best size: 1200 x 1200 (square) or 1200 x 627 (landscape)
• JPG, PNG, or GIF

Videos

• Up to 10 minutes long
• Max 200 MB file size

What performs best?

• Native video gets the most reach
• Posts with images get 2x more engagement
• PDF carousels (document posts) do really well

Best Practices

• Keep it professional and value-driven
• Post on Tuesday through Thursday during business hours
• Use 3-5 hashtags max
• Engage with comments to boost your post's visibility
• Share industry insights and thought leadership

Troubleshooting

Can't connect?

• Clear your browser cache and cookies
• Try incognito mode
• Check your LinkedIn account isn't restricted

Company Page not showing?

• Confirm you're an admin
• Check the page isn't restricted
• Try reconnecting your account

Posts not publishing?

• Make sure content follows LinkedIn's guidelines
• Check for banned words or links
• Verify your account is still connected