TikTok

Last updated: 2026-01-11

TikTok

Connect your TikTok account to schedule and publish your video content.

Before You Start

You'll need:

  • A TikTok Business or Creator account
  • Personal accounts have limited features

Connecting TikTok

  1. Go to Settings > Workspace (or use onboarding)
  2. Click Connect TikTok
  3. Sign in to TikTok
  4. Authorize OmniSocials
  5. You're connected!

What You Can Do

Posting

  • Upload and schedule videos
  • Write captions with hashtags
  • Post at the best times

Analytics

  • Video views
  • Engagement rates
  • Follower growth

Note: Duets, Stitches, and Live streaming need to be done in the TikTok app directly.

Video Specs

Format

  • Vertical (9:16) - this is a must!
  • 1080 x 1920 resolution is best

Length

  • Up to 10 minutes

File

  • MP4 or MOV
  • Up to 500 MB

Captions

  • Up to 2,200 characters

What Performs Best

  • Short videos (15-60 seconds) often do better
  • Hook viewers in the first 2-3 seconds
  • Use trending sounds when you can
  • Add captions - many people watch without sound

Best Practices

  • Post 1-3 times per day for growth
  • Use trending hashtags
  • Create content that gets people to engage
  • Post in the evenings and weekends
  • Always shoot vertical!

Troubleshooting

Can't connect?

  • Make sure you have a Business or Creator account
  • Check your account isn't restricted
  • Log out of TikTok and try again
  • Clear your browser cache

Videos not publishing?

  • Check your video meets the specs above
  • Look for content policy violations
  • Make sure the video is properly encoded
  • Try re-uploading
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