TikTok
Last updated: 2026-01-11
TikTok
Connect your TikTok account to schedule and publish your video content.
Before You Start
You'll need:
- A TikTok Business or Creator account
- Personal accounts have limited features
Connecting TikTok
- Go to Settings > Workspace (or use onboarding)
- Click Connect TikTok
- Sign in to TikTok
- Authorize OmniSocials
- You're connected!
What You Can Do
Posting
- Upload and schedule videos
- Write captions with hashtags
- Post at the best times
Analytics
- Video views
- Engagement rates
- Follower growth
Note: Duets, Stitches, and Live streaming need to be done in the TikTok app directly.
Video Specs
Format
- Vertical (9:16) - this is a must!
- 1080 x 1920 resolution is best
Length
- Up to 10 minutes
File
- MP4 or MOV
- Up to 500 MB
Captions
- Up to 2,200 characters
What Performs Best
- Short videos (15-60 seconds) often do better
- Hook viewers in the first 2-3 seconds
- Use trending sounds when you can
- Add captions - many people watch without sound
Best Practices
- Post 1-3 times per day for growth
- Use trending hashtags
- Create content that gets people to engage
- Post in the evenings and weekends
- Always shoot vertical!
Troubleshooting
Can't connect?
- Make sure you have a Business or Creator account
- Check your account isn't restricted
- Log out of TikTok and try again
- Clear your browser cache
Videos not publishing?
- Check your video meets the specs above
- Look for content policy violations
- Make sure the video is properly encoded
- Try re-uploading
